The Berkeley-Haas curriculum will always be taught from a general management perspective. Business fundamentals such as finance, accounting, marketing, and strategy continue to anchor our core MBA courses. The core disciplines remain the basis of most—if not all—graduate business programs.
BILD helps Berkeley MBAs hone their problem-framing skills through an integrated experiential learning process. This process begins with the required class, Problem Finding, Problem Solving, which provides critical backbone content for experiential learning embedded in other courses.
For the main project in this course, students must gather publicly available data on a local startup company and chart the data on a business model canvas. This activity brings to light potential gaps in the business model. The students then present to the company CEOs three alternative approaches to fill these gaps. In the process, they develop observation and learn to synthesize data to discover where opportunities lie.