Extending the
Enterprise – A Focus on Process Transformation
April 22, 2003
9:00 AM to 5:00 PM
Wells Fargo Room, Haas School of Business

Ms. Diane Silver
Vice President of Brand &
Supply Chain IT, The GAP, Inc.
Picture and Bio are forthcoming
Ms. Punita Pandey is the founder and CEO of netCustomer, Inc. She saw a great new
opportunity in marrying the collaborative power and ubiquitous reach of the
Internet with around-the-clock offshore delivery model to efficiently extend
complex business operations. Leveraging her extensive experience in software
development, call centers, Internet startups, and strategic consulting, Ms.
Pandey founded netCustomer in 1999. Prior to founding netCustomer, Ms. Pandey
held various positions at companies such as Healtheon, Deloitte Consulting,
Tandem Computers, McDonnell Douglas, and Tata Consultancy Services. Ms. Pandey
has been featured in leading media and publications such as Business Week, The
Christian Science Monitor, C|NET, BBC World, TechTV, NASDAQ Report, San Jose
Mercury News, San Francisco Chronicle, The Economic Times, The Times of India
and India Abroad. Ms. Pandey is a frequent industry spokesperson. She has
spoken at leading conferences such as COMDEX, Internet World, Strategic Research
Institute, International Quality and Productivity Council (IQPC) and leading
professional associations. Ms. Pandey has been a guest speaker at Stanford
Business School, Haas School of Business, University of California, Berkeley,
San Jose State University, and California State University, Monterey Bay. Her
leadership was highlighted in a Ms. Pandey Received a
bachelor's degree in Electrical Engineering from BITS, Pilani, India and a
master's degree in Business Administration from the Haas School of Business,
University of California, Berkeley.


Dr. Dave Schrader Director of Strategy and Marketing
Dr. David Schrader is the lead
Strategist and one of the Marketing Directors for the Teradata Applications
Solutions group, which includes CRM, E-Business, and Profitability Analytics, as
well as Financial Management . With over 20 years of experience in high-tech, he
focuses on market micro-segmentations, preliminary business plans, briefings for
early adopting customers, and identification of new application business
opportunities. He has been instrumental in the development of several of Teradata’s offers, and was the marketing liaison for the Teradata-BroadVision
relationship to foster Moment-to-Moment Marketing. He works with NCR’s various
Industry Marketing organizations in the Retail, Financial, Insurance, Travel,
Transportation, Government, and Manufacturing sectors to leverage relationship
technologies into industry portfolios. Examples include personalized messages
on NCR ATMs, as well as personalized receipts from NCR Point of Sale devices and
kiosks. He is a frequent speaker at industry and technology conferences, and
also is a popular speaker at NCR’s Partners and User Group forums as well as
Teradata Universe events in the Far East and Europe. An avid technology
tracker, he currently is paying particular attention to topics such as
personalization vs. privacy, real-time vs. “right-time” analytics, the analytics
aspects of RFID tags, the impacts of interactive technology on targeted
advertising, and database features such as correlated time series and the
ability to compute on sequences of sensor data. As one of Teradata’s
“thoughtware” leaders, he regularly gives talks on how people could better use
technology for customers like Lowe’s Home Improvement and Nabisco, and has given
invited lectures at MBA programs like Duke, the Wharton School at Penn, USC, and
UCLA. Schrader has published several technical papers, and has submitted
3 patents. He sits on the Board of Councilors for the Integrated Media Systems
Center at the University of Southern California and is also on their Scientific
Advisory Board. He is a trustee of the Marketing Sciences Institute, and is a
board member of TierFleet, a data appliance startup. In 2002, he orchestrated
two video news releases seen by millions of people on national television. One
described joint research with the University of Southern California on
E-Motions, which incorporates non-verbal, facial feedback data as part of CRM
analytics. This won a Platinum Magellan Award from the League of American
Communications Professionals. The other piece introduced the concept of Green
Marketing, in which web users can provide negative feedback on inappropriately
targeted ads so they can “clean up” their environment. Prior to taking his
current position, Schrader was the NCR Teradata Object Relational (TOR) Product
Marketing Manager and division liaison to AT&T Bell Labs, focused on augmenting
Teradata capabilities with Bell Labs digitized content analysis algorithms in
voice, video, and imagery. Before that he was the Teradata Database Advanced
Development Engineering Manager, responsible for advanced database features,
including multimedia. He joined NCR in 1991. Previously, he worked at Digital
Equipment Corporation in the Database Engineering group on distributed
databases, and also led the software development effort at Servio Corporation to
build the GemStone object-oriented database product.
Dr. Schrader received his Ph.D. degree
in Computer Science from Purdue University.
Teradata Applications Solutions, Teradata, a division of NCR

Mr. Dennis Moore
Senior
Vice President, Cross Applications, SAP LABS
Mr.
Dennis Moore is Senior Vice President, Cross Applications (GBU X), at SAP Labs
in Palo Alto, California. Dennis joined SAP in 2001, with over fifteen years of
experience in the enterprise software market. Most recently, he spent the past
four years working with several startups as a consultant, founder, and key
executive. Previously, Dennis spent nearly eight years in a number of senior
management positions in product development and marketing at Oracle. Prior
to joining Oracle, Mr. Moore held a number of product development and management
positions with Ingres Corp. (now Computer Associates), Dendrite International,
and Procter and Gamble.
Mr. Moore graduated from Princeton University, earning a BSE degree in Chemical
Engineering with an emphasis in computer science and economics.

Mr. Steve Chan
Founder, Ripple Chain, Inc.
Mr.
Steve Chan is a
founder of Ripple Chain, a Silicon Valley software startup company developing
business-to-business integration and collaboration technologies. Prior to Ripple
Chain, Steve was Vice President of Engineering at InLeague, a technology-based
payroll and benefits administration service company. Steve’s team delivered
web-based financial and human resources applications, B2C customer portal and
integrated partner services with financial-grade security, quality and
reliability. Prior to InLeague, Steve was Director of Application Software at
Clarify Inc. Steve invented one of the first enterprise-class customer
relationship management systems using multi-tier multi-platform distributed
architecture. Steve also contributed technological innovations in the areas of
business process management, distributed workflow algorithms and
high-performance computing including setting the world record of enterprise
application scalability. Steve was involved in many Global 2000 implementation
projects helping customers to engineer their business processes. Prior to
Clarify, Steve managed Hitachi Computer Products’ network server management
software group. Steve began his career at Daisy Systems Corporation where he
directed teams that produced high-performance electronic design automation
software.
Mr. Chan Received
a BS in Computer Science from Northwestern University, an MS in computer science
from University of Wisconsin at Madison, and an MBA from the Haas School of
Business at University of California, Berkeley.

Dr. Arie Segev Director and
Professor, Fisher CITM
Haas School of Business, University of California, Berkeley
Dr Arie Segev is a Professor of Business and the Director of the Fisher Center for Information Technology & Marketplace Transformation at the Haas School of Business, University of California, Berkeley, where he has been leading research projects and out-reach activities in the areas of business-to-business E-commerce and marketplace intermediation, and teaching courses on E-commerce and Information Management. Professor Segev's research has dealt with various business and technology issues related to Electronic Commerce and Information Management. Since starting the Fisher Center in 1995, he has been pursuing projects on business and technology issues in electronic commerce, including CommerceNet sponsored projects on Designing Electronic Catalogs for Business Value and Internet-Based Financial Electronic Data Interchange (EDI), the impact of the Internet on purchasing and supplier relationship, auctioning & bargaining in E-Commerce, and brokering models in business-to-business E-Commerce. In the last couple of years, Segev’s research has been focused on eBusiness support for procurement of services, e-negotiations and contracting, e-collaboration and e-coordination, and content management and information quality in eBusiness. Professor Segev has published over 100 papers on the above topics in leading journals and conferences, consulted government and industry, and is the recipient of major research grants. He is on the editorial board of major research journals and on the advisory boards and board of directors of several technology companies. Professor Segev can be reached by e-mail at segev@haas.berkeley.edu
He received his
Ph.D. in Computers and Information Systems from the Graduate School of
Management, The University of Rochester , NY.

Mr. Stephansen currently serves as CEO of WebV2 and has over 25 years of experience in software, and semiconductor businesses. He was the VP of Marketing, Sales, and Business Development at venture backed, Information Storage Devices. He grew sales from $0 to $55M/annum within four years that led to successful IPO and secondary public offerings. ISD was recognized as the third fastest growing high tech company in Silicon Valley over his four year tenure (Deloitte & Touche). He started his career at Advanced Micro Devices (AMD) and held a number of senior level marketing and sales positions during the period when the company grew from $100M to over $1B in sales. He had direct sales responsibility for ATT & IBM, AMD’s largest customers. His final position at AMD was VP of Strategic Marketing. Mr. Stephansen has also served as VP of Marketing and Sales at venture-backed BeHere and nChip, and has provided management consulting to a number of companies involved in software and semiconductor businesses. He was a founding member and serves as president of Sand Hill Angels, LLC. Sand Hill Angels is a leading Bay Area angel investing organization that focuses early stage investment in enterprise software, semiconductors, storage systems, and communications.
He received his BS in electrical engineering from Lehigh University, an MS in electrical engineering from Rensselaer Polytechnic Institute and an MBA from Santa Clara University.