| International
Technology and Strategy Forum |
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| Workshop on |
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| Wireless Strategy
in the Enterprise: An International Research Perspective |
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| October 15 &
16, 2002 |
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University
of California, Berkeley
Clark Kerr Campus
Joseph Wood Krutch Theatre |
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Organized by:
Center for Electronic Business,
San Francisco Sate University
Center for Digital Technology and Management,
TU & LMU Munich
Telecommunications Business Research
Center, Lappeenranta Technical University
Fisher Center for the
Strategic Use of IT, Haas School of Business, UC Berkeley
In partnership with and supported by:
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| Day 1: Tuesday, October
15 |
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| 8:00-8:30 |
Registration |
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| 8:30-8:45 |
Welcome |
J. Richard Beer
Executive Director / Fisher Center for the Strategic Use of IT
&
Robert Nickerson
Director / Center for Electronic Business
San Francisco State University |
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Industry/Panel Session |
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Session I
Chair: Prof. David Messerschmitt, EECS, UC Berkeley |
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| 8:45-9:05 |
Intel's Wireless Vision |
Mike Chartier
Director of Regulator Policy
Wireless Group, Intel |
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| 9:05-9:25 |
SAP's Wireless Vision |
Richard Swan
Director of Research
SAP Labs |
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| 9:25-9:45 |
Microsoft's Mobile Device Strategy |
David Marutiak
Senior Business Development Manager
Mobile Devices Division / Microsoft |
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| 9:45-10:05 |
Where's the money in 4G applications
and streaming media?
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Frederick L. Kitson
Director / Mobile & Media Systems Lab
Hewlett Packard Laboratories |
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| 10:05-10:25 |
Panel Discussion |
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| 10:25-10:50 |
Coffee Break |
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Session II
Chair: Gregory Duncan, Senior Vice President, NERA Consulting Economists |
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| 10:50-11:10 |
Are
US Wireless Networks Ready for
Enterprise Applications?" |
Tom Stahl
Vice President, Wireless Data
Telephia, Inc. |
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| 11:10-11:30 |
Technology Challenges of Mobile
Operators in the Wireless Future |
Veikko
Hara
CTO, Sonera |
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| 11:30-11:50 |
The Business Case for Mobility |
Ann Sun
Sr. Manager,Wireless Networking
Cisco Systems, Inc. |
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| 11:50-12:10 |
Wireless Applications:
Japan vs. Finland |
Pekka Rauhala
Senior Vice President (New Service Businesses), Sonera |
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| 12:10-12:30 |
Panel Discussion |
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| 12:30-2:00 |
Lunch |
Lunch Speaker:
Aaron Marcus
President, AM+A |
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Session III
Chair: Richard Beer, UC Berkeley
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| 2:00-2:20 |
Research collaboration model
between academics and wireless
industry in Finland |
Jarmo Partanen
Vice Principal, LUT |
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| 2:20-2:40 |
Examples of Collaborative Research
in Mobile Business |
Jens Schumacher
BIBA
University of Bremen, Germany |
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| 2:40-3:00 |
Panel Discussion |
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Presentation Sessions |
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Session: Integrating
Wireless in the Enterprise
Chair: Prof. Robert Nickerson, CEB, SFSU |
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| 3:00-3:30 |
Wireless in the Enterprise:
Requirements and Possible Solutions |
Upkar Varshney
Georgia State University |
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| 3:30-4:00 |
A Theory of Task//Technology
Fit for Mobile Applications To Support Organizational Processes |
Judith Gebauer, Dean Haacker,
Mike Shaw
University of Illinois, Motorola |
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| 4:00-4:30 |
Innovative Business Design for
the
Wireless Future |
Kira Lopperi
Lappeenranta University of Technology (LUT) |
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| Day 2:
Wednesday, October 16 |
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Session: Concepts, Communities,
and Directions
Chair: Prof. Upkar Varshney, Georgia State University |
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| 9:00-9:30 |
Identification of Business Models
for Wireless Internet Service Providers and Neighborhood
Area Networks |
S. Verma, P. Beckman, R. Nickerson
San Francisco State University |
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| 9:30-10:00 |
Product Related Mobile Communities |
Peter Aschmoneit, Mark Heitmann,Johannes
Hummel
University of St. Gallen |
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| 10:00-10:30 |
Value Creation in the Front of
Innovation
- Value Creating Ideas and Processes |
Jouni Koivuniemi
LUT |
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| 10:30-11:00 |
Coffee Break |
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| 11:00-11:30 |
Ubiquitous Digital Annotations
and
Sharing: Project AURA |
Marc Smith, Lik Mui
Microsoft, MIT |
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| 11:30-12:00 |
Mobile Banking: A
Strategic Analysis |
Stuart Barnes
Victoria University, NZ |
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| 12:00-12:30 |
Scenarios for Mobile
Commerce in EU in 2006 |
Jukka Heikkilä, Aki
Enkenberg
University of Jyvaskyla, Finland |
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| 12:30-2:00 |
Lunch |
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Session: Industry
Focus
Chair: Prof. Sameer Verma, SFSU |
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| 2:00-2:30 |
Tele Insurance: A Market Penetration
Strategy for Telematics |
Ting Shen, Edison T. S. Tse
Stanford |
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| 2:30-3:00 |
New Business Concepts and Efficiency
Improvement in Paper Industry by Wireless E-Business Applications |
Petteri Laaksonen
LUT |
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| 3:00-3:30 |
Strategic Wireless IT-Investments
and
Real Options |
Jan Edelmann, Petteri Laaksonen
LUT |
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Session: Standardization, Regulatory
and Legal Issues
Chair: Prof. Glenn Woroch, Director, Center for Research on Telecommunications
Policy, UC Berkeley |
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| 3:30-4:00 |
Legal Constraints in Readiness
to Exploit
Mobile Technologies in B2B |
Olli Pitkänen, Aura Soininen,
Petteri Laaksonen, Pia Hurmelinna
Helsinki Inst of IT, LUT |
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| 4:00-4:30 |
Differences
in European and U.S. Patent
Regulation Affecting Wireless
Standardization |
Risto Sarvas, Aura Soininen
Helsinki Institute of IT |
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