Marketing Group
Spring 2012: CMO Insight Series (MBA 294.2; 1 unit)
This ten-week speaker series, inaugurated in spring 2011, features Chief Marketing Officers and VPs of Marketing. Each speaker shares marketing insights and case studies from their organizations. This course offers a great opportunity to learn and network with c-level marketing executives, especially given these two extra class benefits: 1.Directly after each class, the CMO will join a small group for dinner. 2.There will be an extended mentorship opportunity for students from these CMOs during and/or beyond class.
- Directly after each class, the CMO will join a small group for dinner.
- There will be an extended mentorship opportunity for students from these CMOs during and/or beyond class.
Lineup for spring 2012:
February 8
Richelle Parham, CMO
eBay
February 15
David Kaval, President
San Jose Earthquakes
February 22
No Class
February 29
No Class
March 7
Jamie Moldafsky, EVP & CMO
Wells Fargo
March 14
Patrick Krane, Chief Marketing Officer & Head of Network Group
Sungevity
March 21
Sarah Bird, SVP of Marketing & Chief Mom Officer
Annie's Inc.
February 22
No Class - Spring Break
April 4
David Davidovic VP and Global Head of Commercial Services
Genentech/Roche
April 11
Tom Britanik, SVP & CMO
Clorox
April 18
Ann Shepherd, SVP & Marketing
OpenTable
April 25
Susan Shields, SVP & CMO
Jamba Juice
May 2
Kraig Swensrud , & CMO
Salesforce.com
