Descriptions of Required 269 Courses
The objective of these courses is to familiarize the students with the existing marketing literature. In this sense, these courses are extensive in nature, covering most aspects in marketing, and presenting a framework to think about the existing literature. Classes are organized with a balance of lectures and discussion.
BA 269A: Buyer Behavior
The purpose of this course is to provide students with a rigorous foundation in the major conceptual and empirical contributions in consumer behavior. The course includes topics in attitude formation, categorization, inference making, consumer knowledge and memory, decision-making and choice, post-purchase processes, and other contextual factors that affect consumer behavior.
BA 269B: Choice Models
The purpose of this course is to acquaint the students with the basic research techniques, approaches and key findings in the realm of quantitative empirical models in marketing. The focus is on models of consumer behavior, decision-making and choice, and consumer response to firms marketing mix strategies.
BA 269C: Marketing Strategy
The purpose of this course is to look at firm decision-making from both a theoretical and empirical perspectives. The course looks at pricing, product design and strategy, distribution, sales force, design of the marketing organization, competition, market structure, problems of information, signaling, and reputation, advertising, and problems of technology and research and development.
BA 269D: Special Topics
This course aims to acquaint students with various research issues and approaches to research in marketing.
