Sample Program of Study for Ph.D. Students in Marketing


Berkeley Course Catalog
  1. FIRST STAGE OF COURSEWORK:


    2. Common Core (Required):
    • Econ 201A (Microeconomics)
    • Psych 260A (Social Psychology)
    • Stat 200A (Intro to Probability and Stat)

    Common Core (Options):
    • Econ 204 (Math for Economists)
    • Math 104 (Analysis)
    • Math 105 (Measure Theory)
    • Math 110 (Linear Algebra)
    • Math 202B (Measure Theory)

    Basic Discipline (Required):
    2 doctoral level courses in the same outside department, usually Economics or Psychology.

    Research Methodology: Consumer Behavior (Required):
    • BA 292B (Behavioral Science)
    • Pol Sci 233 (Psychometric and Econometric Methods)
    • Psych 201A or Psych 205A (Data Analysis)
    • Psych 220G or Pub Pol 278 (Behavioral Decision Theory)
    • Econ 240A or Ag Econ 212 (Intro to Econometrics)

    Research Methodology: Consumer Behavior (Options):
    • BA 292D (Applied Behavioral Science Methods)
    • Psych 201B or Psych 205B (Data Analysis)
    • Psych 220A (Cognition)
    • Psych 220C (Memory)
    • Psych 220D (Problem Solving)
    • Psych 208C (Psychological Scaling)
    • Psych 208D (Multidimensional Scaling)
    • Psych 220F (Cognitive Science)
    • Stat 200B (Statistics)
    • Stat 232 (Experimental Design)
    • Stat 242 (Multivariate Analysis)
    • Stat 261 (Statistics in the Social Sciences)
    • Pb Hlth 240C (Biostatistical Methods: Clinical Trials)
    • Any of the courses listed under Marketing Science

    Research Methodology: Marketing Science (Required):
    • BA 292A (Microeconomics)
    • Econ 240A (Intro to Econometrics)
    • Econ 240B (Econometrics)
    • Econ 241A (Econometrics)
    • Econ 220A (Industrial Organization)
    • Econ 220B (Industrial Organization)

    Research Methodology: Marketing Science (Options):
    • BA 292C (Applied Econometric Methods)
    • BA 292E (Stochastic Modeling)
    • Econ 209A (Game Theory)
    • Econ 209B (Game Theory)
    • Econ 241B (Econometrics)
    • Econ 243 (Special Topics in Econometrics)
    • Econ 244 (Applied Econometrics)
    • Econ 206 (Contract Theory)
    • Econ 224 (Economics of Institutions)
    • Econ 207A (Mathematical Economics)
    • Econ 207B (Mathematical Economics)
    • EE 226A (Continuous Time Stochastic Processes)
    • Stat 205A (Probability and Measure Theory)
    • Any of the courses listed under Consumer Behavior

    Field (Required):
    Field (Options):
    • BA 293 or BA 299 (independent studies)

  2. SECOND STAGE OF COURSEWORK


    3. Required:
    • BA 292C (Applied Econometric Methods) -or-
    • BA 292D (Applied Behavioral Science Methods) -or-
    • BA 292E (Stochastic Modeling)
    • BA 298 in each semester after the written examination

    Options:
    • BA 602 or BA 299 independent studies

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