Papers & Publications by
David A. Aaker
SELECTED PAPERS & PUBLICATIONS
- Brand Portfolio Strategy, The Free Press, 2004.
- "The Power of Brand Differentiator", MIT Sloan Management Review, Fall 2003.
Abstract
- Building Strong Brands,
The Free Press, 1995.
- Managing Brand Equity,
The Free Press, 1991.
- Developing
Business Strategies, Fifth Edition, John Wiley & Sons, 1998.
- Strategic Market Management, Fifth Edition,
John Wiley & Sons, 1998.
- "Should You Take Your Brand to Where the Action Is?"
Harvard Business Review v75, n5 (Sep/Oct 1997):135-143.
Abstract.
- "Building Brands Without Mass Media," with Eric Joachimsthaler,
Harvard Business Review v75, n1 (Jan/Feb 1997):39-50.
Abstract.
- "The Financial Information Content of Perceived Quality," with Robert Jacobson,
Journal of Marketing Research, May 1994, pp. 191-201.
Abstract.
- "The Saturn Story: Building a Brand," California Management Review,
Winter, 1994. Abstract.
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