Developing Business Strategies, Fifth Edition
	By David A. Aaker
	New York: John Wiley & Sons, 1998 ISBN 0-471-18364-4 Order from Amazon Books If you order from Amazon through this site, a percentage of the sale will be given to the marketing group to support academic research.

What is it that lies at the heart of successful management and gives a business its vision, its understanding of itself, and its sense of direction?

Now in its fifth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic vision for your business. Specifically, this book will show you how to:

• Analyze a dynamic external environment to detect changes, trends, threats, opportunities, and uncertainties
• Understand and develop sustainable competitive advantages--the key to long-term success.
• Make strategic investment decisions that focus resources on strengths and opportunities--not on areas of little business potential.
• Generate creative strategic options that can capture emerging trends and convert a struggling business into a thriving one.
• Apply the latest concepts and methods in strategy, and access empirical research for use in developing the most effective strategies.
• Develop a formal planning system and implement a strategy--a set of standard, easily adaptable planning forms are included.
• Achieve success by matching your strategy to your organization's structure, systems, people, and culture.

The Fifth Edition of Developing Business Strategies incorporates the latest thinking on such recent topics as economic value analysis, total quality management, the virtual corporation, competitor image and personality, exchanging assets and skills, the borderless organization, and re-engineering. New material has also been added on quality function deployment, brand extension strategies, strategic questions, strategic vision and opportunism, strategic alliances, the distinction between pioneering and preemptive strategies, and the danger of "planning without soul."

If you are a business owner, manager, or planning executive, Developing Business Strategies is the book that will help you see your organization in a new light and show you how to create the dynamic strategies that lead to success.