Abstract: Proposes that consumer satisfaction should be conceptualized as a
     dynamic, multidimensional, subjective process following the act of
     purchase. This process view is delineated by (1) contrasting the different
     notions of satisfaction in different disciplines and (2) tracing the early
     roots of consumer satisfaction as a process. Six dimensions that may
     explicate the process of satisfaction are the motivating force (stress and
     its reduction), postpurchase activities and feedback, consumer experience,
     subjective meaning of the product and perceived product performance, time
     (both in terms of resource allocation and product life cycle), and the
     consumption/situation context. Each of these dimensions is used to
     interpret and integrate previous research, specify directions for future
     research, and elucidate methodological considerations.