John G. Myers
	Professor of Marketing, Emeritus
	Phone: (510) 642-3408     Fax: (510) 642-2826 Email: myers@haas.berkeley.edu
	Office Hours: By appointment in F441.

EDUCATION

• Ph.D., Business Administration and Marketing, Northwestern University.
• M.A., Sociology, Northwestern University.
• M.B.A., Business Administration, University of Western Ontario.
• B.S.F, University of British Columbia.

POSITIONS HELD

• Associate Dean of Academic Affairs, Curriculum, and Graduate School.
• Vice President, American Marketing Association.
• Director of Ph.D. Program, President, Association of Doctoral Programs (ADDPB)
• Chairman, Marketing and International Business Group.

RESEARCH INTERESTS

• Promotional incentives, disadoption behavior.
• Celebrity endorsement effects, decision making on the internet.
• Fence-sitting, frustration in durables purchases.
• Cohort and life-cycle analysis, nutrition.

TEACHING

• BA 24 Seminar in Consumer Behavior, Haas School, Fall 1999.
• Advertising, School of Management, St. Petersburg, Russia, Fall 1997.
• Marketing Statistics, Goodby, Silverstein Advertising, March-April, 1996.
• Courses taught in Consumer Behavior, Advertising Management, Marketing Management, New Product Development, Marketing Research, and Ph.D. Seminar Series.

SELECTED PAPERS & PUBLICATIONS

• "Frustration and Consumer Choice Behavior: An Exploratory Study in a Dynamic Decision Environment," with Judi Strebel and Kathleen O.Donnell, submitted to Journal of Psychology and Marketing , October, 2003.
• "Managing and Promoting Brands and Trademarks in the United States and Russia," with Sergie Starov, Working Paper, March 1999.
• "Four Decades of Berkeley Marketing Ph.D.s," A Report on Graduates of the Ph.D. Program in Marketing, Haas School of Business, 1961-1999, March 1999.
• "Consumer Frustration and the Purchase Process for High Tech Durable Goods," with Judi Strebel, presented at the Society for Consumer Psychology Conference, St. Petersburg Beach, Florida, February 1999.
• "Darling Chocolate," a case with Teaching Note concerning entry into the Russian market, with Sergie Starov and Igor Gladkikh, ECCH Case Clearing House, 1998.
• "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You are Trying to Sell," with Michal Strahilevitz, Journal of Consumer Research v24, n4 (Mar 1998):434-446, abstract.
• "Consumer Information Processing," ACR European Conference, Copenhagen, June 14-17, 1995.
• "On-Line Experimentation in Behavioral Decision Theory Research," presented at the Behavioral Decision Research in Management Conference, Sloan School of Management, MIT, May 1994
• "Attribute Share: Muddling Along with a Fuzzy Concept," presented at ORSA/TIMS Annual Conference, San Francisco, November 1992.

BOOKS

• Advertising Management, Englewood Cliffs, NJ: Prentice-Hall, 5th edition, 1996, with Rajeev Batra and David A. Aaker.

Last updated on November 4, 2003.

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