Leif Nelson
	Assistant Professor
	Phone: (510) 643-8918 Fax: (510) 643-1420 Email: leif_nelson@haas.berkeley.edu

• Ph.D. Psychology, Princeton University, June 2003. Thesis title: “Seeing choices in the rejections of others: Biases in the attention to, and inferences about, the motives of decision makers.”
  
• MA Psychology, Princeton University, November 2000. Thesis title: “Misperceiving motivation: Seeing approach in avoidant behavior.”
  
• BA Psychology, with honors, Stanford University, June 1998. Thesis Title: “Neutralizing defensive processing through the application of self-affirmation.”

• 2009 – present: Assistant Professor, University of California, Berkeley, Haas School of Business
• 2007 –2009: Assistant Professor, University of California, San Diego, Rady School of Management
• 2003 – 2007: Assistant Professor of Marketing, New York University, Stern School of Business

• Consumer Decision Making
• Consumer Well Being
• Judgment and Emotion

RECENT PUBLICATIONS

• Nelson, L. D. & Simmons, J. P. (in press).* On southbound ease and northbound fees: Literal consequences of the metaphoric link between vertical position and cardinal direction. Journal of Marketing Research. [PDF file]
• Nelson, L. D., Meyvis, T., & Galak, J. (in press).* Enhancing the television-viewing experience through commercial interruptions. Journal of Consumer Research. [PDF file]
• Sackett, A. M., Meyvis, T., Nelson, L. D., Converse, B. A., & Sackett, A. L. (in press). You’re having fun when time flies: The hedonic consequences of subjective time progression. Psychological Science. [PDF file]
• Sherman, D. K., Cohen, G. L., Nelson, L. D., Nussbaum, A. D., Bunyan, D. P., & Garcia, J. (in press). Affirmed yet unaware: Exploring the role of awareness in the process of self-affirmation. Journal of Personality and Social Psychology.
• Nelson, L. D. & Meyvis, T. (2008).* Interrupted consumption: Adaptation and the disruption of hedonic experience. Journal of Marketing Research, 45, 654-664. [PDF file]

• Marketing
• Consumer Behavior
• Managerial Judgment and Decision Making
• Behavioral Research Methodology