PROFILE: Louis P. Bucklin

	Louis P. Bucklin
	Professor of Marketing, Emeritus Editor, Journal of Retailing
	Phone: (510) 642-4872 Fax: (510) 642-4700 Email: pbucklin@haas.berkeley.edu
	Office Hours: Tuesdays 4:10-5:30 and by appointment in F498.

EDUCATION

SELECTED PAPERS & PUBLICATIONS

"Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm," with V. Ramaswamy and S.K. Majumdar, International Journal of Research in Marketing, (Winter 1996) 73-87, abstract
"To Ally or Not to Ally?" with S. Sengupta, Marketing Management v4, n2 (Fall 1995):24-33. abstract, full text.
"Machtsverhoudingen in Levensmiddelenbranch [Relative Power of Grocery Retailers]," Tijdschrift voor Inkoop & Logistiek [Journal for Purchasing and Logistics], 11, #7-8 (July-August 1995) 42-46; (with G. van Burggen).
"Modeling the International Gray Market for Public Policy Decisions," International Journal of Research in Marketing (January 1994), abstract.
"Selecting Strategic Alliances for Maximum Competitive Advantage," Inaugural Presentation of the Unilever Erasmus Visiting Professorship in Marketing, at Erasmus University, Rotterdam, February 3, 1994. Unilever Corporate Relations, Postbus 760, 3000DK Rotterdam, the Netherlands.
"Organizing Successful Co-Marketing Alliances," with S. Sengupta. Journal of Marketing, 57 (April 1993) 32-46. Abstract and full paper in text format.
"The Co-Diffusion of Complementary Innovations: Supermarket Scanners and UPC Symbols," with S. Sengupta. Journal of Product Innovation Management, 10 (March 1993) 148-160. Abstract.

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