Office Hours: Tuesdays 11am-Noon and by appointment in F691
J. Miguel Villas-Boas is the J.Gary Shansby Professor of Marketing Strategy and the Marketing Group Chair at the Haas School of Business, University of California, Berkeley.
He earned his Ph.D. in Applied Economics at M.I.T. in 1991 and has taught at Berkeley since then. Villas-Boas is
a Department Editor at Management Science,
an Area Editor at Marketing Science, an Associate Editor at Quantitative Marketing and Economics, is in the Editorial Board of the Journal of Marketing Research and the International Journal of Research in Marketing. He has received the ISMS Long Term Impact award and the Cheit best teaching award, among other honors. From 2006 to 2009, he served as Director of the Ph.D. Program at the Haas School of Business, and was the Chair, Committee on Research at UC-Berkeley from 2006 to 2008.
Villas-Boas has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer
relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals, including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research, and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice, information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has consulted in the telecommunications and the banking industries.