Peter C. Wilton
	Lecturer of Marketing
	Phone: (510) 643-1413   (415) 474-5151   Fax: (415) 775-9831 Email: wilton@haas.berkeley.edu
	Office Hours: By appointment in F588

EDUCATION

• Ph.D. in Management, Purdue University.
• B. Commerce (First Class Honors), University of New South Wales (Australia).

RELEVANT EXPERIENCE

• Assistant Professor/Lecturer, Haas School of Business.
• Sir Donald Hibberd Lecturer, Graduate School of Management, Melbourne University.
• Visiting Associate Professor of Marketing, Fuqua School of Business, Duke University.
• President, ORBIS Associates, San Francisco, CA.
• Senior Product Manager, Colgate-Palmolive (Australia) Pty Ltd, Sydney Australia.

RESEARCH INTERESTS

• Marketing & Corporate Strategy.
• Global Strategy & International Marketing, Service Strategy.
• Customer Loyalty Management.
• New Product Management.
• Competitive Strategy for High-Technology and Financial Service Organizations.

TEACHING

• BA 267 (Global Marketing Strategy), Spring 1998.
• BA299-1 BA299-2 (Strategic Marketing Management), Fall 1998.

SELECTED PAPERS & PUBLICATIONS

• "Technology Diffusion and Effective Public Policy Communication," R&D Enterprise Asia Pacific, Vol. 1, No. 4 (July/August 1998), pp. 17-24.
• "Building Customer Franchises: A Paradigm for Customer Partnering," Monash Mt Eliza Business Review, Vol. 1, No. 2, (August 1998), pp. 72-81.
• "Consumer Satisfaction As A Process," with David K. Tse and Franco M. Nicosia, Psychology & Marketing, 1990 Fall, v7 (n3):177-193. abstract.
• "Combination of Economic Forecasts: An Odds-Matrix Approach," with Sunil Gupta, Journal of Business & Economic Statistics, v6, n3 (Jul 1988):373-379. abstract.
• "Models of Consumer Satisfaction Formation: An Extension," with David K. Tse, Journal of Marketing Research, v25, n2 (May 1988):204-212. abstract.
• "Combination of Forecasts: An Extension," Management Science, v33, n3 (Mar 1987):356-372. abstract.
• "Task, Expectancy, and Information Assessment Effects in Information Utilization Processes.," with John G. Myers, Journal of Consumer Research, v12, n4 (Mar 1986):469-486. abstract.
• "Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information," with Edgar A. Pessemier, Journal of Consumer Research, v8, n2 (Sep 1981):162-171. abstract.

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