Marketing


Current Course Schedule

Past MBA Marketing Courses


Course Name Course Syllabus/Description Instructor(s)
Marketing Organization and Management MBA 206
(EWMBA 206)
Glazer, Villas-Boas Fall 2004
Consumer Behavior

MBA 260-1 (EWMBA 260-1)


Mellers, Spring 2005
Marketing Research: Techniques and Data Analysis MBA 261
(EWMBA 261)		   Che, Fall 2004
Brand Management and Strategy MBA 262-1
Erdem, Spring 2005
Information and Technology-Based Marketing MBA 263-1
(EWMBA 263-1)		 Zettelmeyer, Spring 2002
Management of New Products BA 263   Chu, Fall 1997
High Technology Marketing Management EWMBA 264-11 Wilton, Spring 2005
Integrated Marketing Communications MBA 265-1   Kehret-Ward, Spring 2005
Distribution Channel Strategies BA 266
(E266)		   Bucklin, Spring 2000
Pricing MBA 267-1 (EWMBA267-1)

Ho, Fall 2004
Entertainment Marketing MBA 267-2
(EWMBA267-2)		 Sealey, Spring 2005
Pricing EWMBA 267-11
Robinson, Spring 2005
Global Marketing Strategy MBA 268A-1
Valenzuela, Spring 2005
B2B Marketing in the New Economy BA 268
Iyer, Spring 2001
Branding E268   Upshaw, Fall 2001
Marketing for High Tech Entrepreneurs MBA 290-E Isaacs, Fall 2004
Careers in Marketing MBA 294-2   Erdem, Fall 2004
Simplicity Marketing: the New Consumer Imperative BA 296 Sealey, Spring 2002
Strategic Marketing Planning MBA 299M
Villas-Boas, Fall 2004

Past Undergraduate Marketing Courses


Course Name Course Syllabus/Description Instructor(s)
Seminar in Consumer Behavior BA 24   Myers, Fall 1999
Marketing UGBA 106   Cain, Spring 2005
Consumer Behavior UGBA 160 Andrade, Spring 2005
Marketing Research UGBA 161   Che, Fall 2004
Brand Management and Strategy UGBA 162-1   Silva, Fall 2004
Integrated Marketing Communication UGBA 165 Kehret-Ward, Fall 2004
Information- and Technology-Based Marketing UGBA 167-1   Zettelmeyer, Spring 2005
Sales Force Management BA 169   Cain, Fall 1999
Market Planning Practicum BA 169   Kehret-Ward, Spring 1997

Past Ph.D. Marketing Courses


Course Name Course Syllabus/Description Instructor(s)
Seminar in Marketing: Consumer Behavior PHDBA 269A   Mellers, Fall 2003
Seminar in Marketing: Empirical Models PHDBA 269B   Erdem, Spring 2005
Seminar in Marketing: Marketing Strategy PHDBA 269C   Villas-Boas, Fall 2004
Special Research Topics in Marketing PHDBA 269D   Ho, Spring 2005

 

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