Marketing
Papers & Publications by
Tülin Erdem
SELECTED PUBLICATIONS
- "Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels," with Judi Strebel and Joffre Swait, forthcoming in Journal of Consumer Psychology .
- "Brand Credibility and its Role in Brand Choice and Consideration," with Joffre Swait (2004), Journal of Consumer Research , 31 (1), 191-199.
- "Performance of Store Brands: A Cross-Country Analysis of Consumer Store Brand Preferences, Perceptions and Risk," with Ying Zhao and Ana Valenzuela (2004), Journal Of Marketing Research, 41 (1), 86-100.
- "Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels," with Judi Strebel and Joffre Swait (2003), forthcoming in Journal of Consumer Psychology.
- "A Model of Consumer Brand and Quantity Choice Dynamics under Price Uncertainty," (NSF funded), with Susumu Imai and Michael Keane (2003), Quantitative Marketing and Economics 1 (1), 5-64. (lead article).
- "An Empirical Investigation of Spillover Effects of Marketing Mix Strategy in Umbrella Branding," with Baohong Sun (2002), Journal of Marketing Research, 39 (4), 408-420.
- "Sales Promotions Consistency and Consumer Preferences," with Joffre Swait (2002), Journal of Marketing Research, 34 (3), 304-320.
- "The Impact of Brand Credibility on Consumer Price Sensitivities across Multiple Product Categories," with Joffre Swait and Jordan Louviere (2002), International Journal of Research in Marketing, 19 (1), 1-19.
- "Understanding the Reference Price Sensitive Shopper: A Within and Cross-Category Analysis," with Glenn Mayhew and Baohong Sun (2001), Journal of Marketing Research, 38 (4), 445-457.
- "Testing for Choice Dynamics in Panel Data," with Baohong Sun (2001), Journal of Business and Economic Statistics, 19 (2), 142-152.
- "Econometric Modeling of Competition: A Multi-Category Choice-Based Mapping Approach," with Russell Winer, (1999) Journal of Econometrics, 89, 159-175.
- "Missing Price and Coupon Availability Data in Scanner Panels: Correcting for the Self-Selection Bias in the Choice Model Parameters," with Michael P. Keane and Baohong Sun, (1999) Journal of Econometrics, 89, 177-196.
- "An Empirical Analysis of Umbrella Branding," (1998) Journal of Marketing Research, 35 (3), 339-351 (finalist for Paul Green best paper award).
- "Brand Equity as a Signaling Phenomenon," with Joffre Swait, (1998) Journal of Consumer Psychology, 7 (2), 131-157.
- "A Dynamic Analysis of Market Structure Based on Panel Data," (1996) Marketing Science, 15 (4), 359-378.
- "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," with Michael P. Keane (1996) Marketing Science, 15 (1), 1-20 (winner of John D. C. Little best paper award and Frank M. Bass award for the best paper based on a dissertation).
- Erdem, Tülin, Michael P. Keane and Judi Strebel "Learning about Computers: An Analysis of Information Search and Technology," (NSF funded)
- Erdem, Tülin, Michael Keane and Baohong Sun, "Advertising and Consumer Price Sensitivity in Experience Goods Markets"
- Swait, Joffre and Tülin Erdem, Characterizing Brand Effects on Choice Set Formation and Variance of Stochastic Utility under Uncertainty"
- Erdem, Tülin, Joffre Swait and Ana Valenzuela “Brands as Signals: A Cross-Country Validation Study.”
- Erdem, Tülin, Michael Keane and Baohong Sun, "A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality "(NSF funded)
- "Consumer Knowledge of Prices: Implications for Brand Choice Models estimated on Scanner Panel Data," with Michael Keane and Baohong Sun.
- "Decomposing the Reference Price Effects: Expectations about Quality versus Expectations about Future Promotions," with Liang Guo.
- "A Cross-Country Analysis of Umbrella Branding Strategy for National and Store-Brands" with Ying Zhao.
- “An Empirical Study of Cell Phone Service Usage under Uncertainty,” with Sha Yang and Ying Zhao.
- "Cross-Selling in the Banking Sector," with Florian Zettelmeyer.
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