Marketing Group

BSBA, Business Administration, Universidade Federal de Santa Catarina

MSc, Marketing, École des HEC - Universite de Montreal

PhD, Marketing, University of Florida

Coleman Fung Risk Management Research Center Grant, 2010-2011

Schwabacher Fellowship, Executive Committee, UC Berkeley, 2007-2008

Marketing Science Institute (MSI) Young Scholar, 2007

"The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects", Journal of Consumer Research, with Juliano Laran and Amy Dalton, conditionally accepted.

"Feelings Not Foregone: Underestimating Affective Reactions to What Does Not Happen", with Leaf Van Boven, Psychological Science, 21(5), 706-711.

AB, Psychology, Yale University

PhD, Psychology, Cornell University

National Science Foundation Graduate Research Fellowship

Yale University Angier Prize

"Inferring attitudes from mindwandering." Personality and Social Psychology Bulletin (in press.)

"When self-affirmations reduce defensiveness: Timing is key," with D. Dunning and D. A. Armor. Personality and Social Psychology Bulletin, 36, 947-959. (2010)

"Egocentric pattern projection: How implicit personality theories recapitulate the geography of the self," with D. Dunning. Journal of Personality and Social Psychology, 97, 1-16. (2009)

Finalist, William F. O'Dell Award, 2011

Berkeley Distinguished Teaching Award, 2010

Runner-Up, Earl F. Cheit Award for Excellence in Teaching, 2009

National Science Foundation Grant, 2004-2007

Earl F. Cheit Award for Excellence in Teaching, 2004, 2005, 2006

Finalist, John D.C. Little Best Paper Award, 2005

Finalist, Paul Green Best Paper Award, 2005

Andrade E. and Ho T-H "Gaming Emotions in Social Interactions," Journal of Consumer Research, 36:539-552, (2009). Lead article.

"Peer-induced Fairness in Games," with Xuanming Su. American Economic Review, 99:5, 2047-2077 (2009).

"Modeling the Psychology of Consumer and Firm Behavior Using Behavioral Economics," with Noah Lim and Colin Camerer. Journal of Marketing Research 43 (August 2006): 307-331. Lead Article.
Complete list

BA, Summa cum Laude, Political Science, University of Arizona

PhD, Economics, California Institute of Technology

Beckman Fellowship, 2006-2008

Russell Sage Foundation Small Grant in Behavioral Economics, 2005-2006

Everhart Lecture Series Speaker, 2006

"The Wick in the Candle of Learning: Epistemic curiosity activates reward circuitry and enhances memory," with Kang, Min-Jeong, Ian Krajbich, George Loewenstein, Samuel McClure, Joseph Wang, and Colin Camerer. Psychological Science, forthcoming.

"Reappraising Loss Aversion: Manipulating Choices With Emotion Regulation Strategies," with Sokol-Hessner, Peter, Nina Curley, Mauricio Delgado, Colin Camerer, and Elizabeth Phelps. Proceedings of the National Academy of Sciences 106 (2009): 5035-5040.

Edgar F. Kaiser Chair in Business Administration

BEng, Electrical Engineering, University of Bombay
MA, Management Studies, University of Bombay
PhD, Marketing, University of Toronto

Winner of the John D.C. Little Best Paper Award for 2000, for the paper "Markets for Product Modification" published in Marketing Science
Finalist for the John D.C. Little Best Paper Award for 1998, 2003, 2005 for the papers "Coordinating Channels under Price and Non-price Competition," "Internet Shopping Agents: Virtual Colocation and Competition," and "The Targeting of Advertising" respectively.
Informs Society for Marketing Science Doctoral Consortium, Faculty Fellow, 2007, 2008, 2011
AMA-Sheth Doctoral Consortium, Faculty Fellow, 2006, 2010, 2012
Marketing Science Institute's Young Scholars Program, 2001, 2005

"Information Acquisition and Sharing in Vertical Relationships," with Liang Guo. Marketing Science (2009), forthcoming.

"Consumer Feelings and Equilibrium Product Quality," with Dmitri Kuksov. Journal of Economics and Management Strategy (2009), forthcoming.

"Corruptible Advice," with Erik Durbin. American Economic Journal: Microeconomics (2009), forthcoming.

PhD, Economic Analysis and Policy, Stanford GSB

MA Economics, MS Mathematics, University of Arizona

BA, MA, Quantitative Methods and Information Systems, Warsaw School of Economics, Warsaw, Poland

Best paper award, Warsaw International Economic Meeting, 2009

Stanford GSB Fellowship, 2006-2009

Complete List

Selected Papers:

"Dynamic merger enforcement".

"Estimation of cost synergies from mergers without cost data: Application to U.S. radio".

"Merger enforcement in two-sided markets".

"What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising" with I. Segal.

Complete List

Zsolt Katona

Assistant Professor

MSc, Mathematics, Eotvos Lorand University, Hungary

PhD, Computer Science, Eotvos Lorand University, Hungary

PhD, Management (Marketing), INSEAD, France

Awards:

MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Winner, 2007
Sasakawa Young Leaders Fellowship, 2007
Association for Consumer Research Best Working Paper Award, 2006

Complete List

Selected Papers:

"Network Formation and the Structure of the Commercial World Wide Web," with Miklos Sarvary. Marketing Science.
"A New Class of Scale-Free Graphs," with Tamas Mori. Statistics and Probability Letters 76, no. 15: 1587-1593.
"Levels of a Scale-Free Tree." Random Structures and Algorithms 29, no. 2: 194-207.

Complete List

Leif Nelson

Associate Professor

BA, Psychology, Stanford University

MA, Psychology, Princeton University

PhD, Psychology, Princeton University

Awards:

MSI Young Scholars
Scholar at Center for Advanced Study in Behavorial Science, Summer Institute

Complete List

Selected Papers:

"Intuitive biases in choice vs. estimation: Implications for the wisdom of crowds," with J. P. Simmons, J. Galak, and S. Frederick. Journal of Consumer Research (in press).
"The effect of accuracy motivation on anchoring and adjustment: Do people adjust from provided anchors?", with J. P. Simmons and R. A. LeBoeuf, Journal of Personality and Social Psychology (in press).

Complete List

Minjung Park

Assistant Professor

BA, Economics, Ewha Woman's University, Korea

PhD, Economics, Stanford University

Awards:

Invited to Young Economists' Jamboree in Empirical Microeconomics, 2009
Grant-in-Aid, University of Minnesota, 2009 –2011
Koret Foundation Doctoral Dissertation Fellowship, Stanford University, 2006 - 2007

Complete List

Selected Papers:

"An Empirical Two-Sided Matching Model of Acquisitions: Understanding Merger Incentives and Outcomes in the Mutual Fund Industry."
"The Economic Impact of Wireless Number Portability."
"An Empirical Model of Subprime Mortgage Default from 2000 to 2007," with Pat Bajari and Sean Chu.

Complete List

INFORMS Society of Marketing Science Long Term Impact Award, 2009

Nomination & Honorable Mention for Earl F. Cheit Outstanding Teaching Award, 2007

Finalist for 2005 John D.C. Little Best Paper Award for articles “Bertrand Supertraps” and “The Targeting of Advertising”

“Product Variety and Endogenous Pricing with Evaluation Costs.” Management Science, forthcoming.

“Endogeneity and Individual Consumer Choice,” with Dmitri Kuksov. Journal of Marketing Research (2008): 702-714.

BS, Management, Massachusetts Institute of Technology

MS, Statistics, Stanford University

PhD, Business Administration, Stanford University

Innovative Contributions to Marketing, Marketing Management Association, 2005

MIT Buck Weaver Award for contributions to the advancement of theory and practice in marketing science, 2004

Vijay Mahajan Award for career contributions to marketing strategy, 2000

Fellow, World Economic Forum at Davos, 1999-2000

Author of over 100 articles and 14 books, including Brand Portfolio Strategy (2004, The Free Press) and From Fargo to the World of Brands (2006, Iceni Books).

"Winning by Creating New Categories." Wall Street Journal, The Journal Report, September 2007.

"Innovation: Brand It or Lose It." California Management Review, Fall 2007.

AB, Dartmouth College

MBA, Graduate School of Business Administration, Harvard University

Sloan Teaching Fellow, Massachusetts Institute of Technology

PhD, School of Business, Northwestern University

Awards:

Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 1998

Complete list

Selected Papers:

"Analyzing Channel Structures of Business Markets via the Structure-Output Paradigm," with V. Ramaswamy and S.K. Majumdar. International Journal of Research in Marketing (Winter 1996): 73-87. abstract
"To Ally or Not to Ally?" with S. Sengupta. Marketing Management 4, no. 2 (Fall 1995): 24-33. abstract, full text

Complete list

BA, Sociology and Psychology, Brandeis University

MBA, Stanford University

PhD, Marketing, Stanford University

Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 2010

Earl F. Cheit Award for Excellence in Teaching, Evening MBA Program, 1989

Earl F. Cheit Award for Excellence in Teaching, Full-Time MBA Program, 1996

"Smart vs. Dumb Service Strategies: A Framework for E-Business Intensity." in Rust, Roland T. and P.K. Kannan (eds.), E-Service, Armonk, NY: M.E. Sharpe, 2001.

"Smart Services: Competitive Advantage Through Information-Intensive Strategies." in Handbook of Services Marketing and Management, eds. T. Swartz and D. Iacobucci, London: Sage Publications, 2000.

John Myers

Professor Emeritus

BSF, Forestry and Commerce, University of British Columbia
MBA, Business Administration, University of Western Ontario
MA, Sociology, Northwestern University
PhD, Business Administration and Marketing, Northwestern University

Awards:

Columbia University Doctoral Dissertation Award
Research grants from Ford Foundation and American Association of Advertising Agencies Educational Foundation
National Science Foundation Research Grants, 1973-75, 1974-76, 1982-84

Complete List

Selected Papers:

"Managing and Promoting Brands and Trademarks in the United States and Russia," with Sergey Starov. March 1999, working paper.
"Consumer Frustration and the Purchase Process for High Tech Durable Goods," with Judi Strebel, presented at the Society for Consumer Psychology Conference, St. Petersburg Beach, Florida, February 1999.
"Darling Chocolate," a case and teaching note concerning entry into the Russian market, with Segey Starov and Igor Gladkik. ECCH Case Clearing House, 1998.

Complete List

MSc, Electronic Engineering, UET, Lahore, Pakistan

MBA, Wake Forest University

PhD, Systems Engineering; MSc, Systems Engineering & Computer and Information Science, University of Pennsylvania

Awards:

Earl F. Cheit Award for Excellence in Teaching, Weekend MBA Program, 2007-2008

Club 6 Member, Haas School of Business

Complete List

Awards:

Earl F. Cheit Award for Excellence in Teaching, Undergraduate Program, 2008

Complete List

Selected Papers:

"A Primer on Risk and Uncertainty." The Rotman Magazine (Spring 2007).
"Public Relations Comes of Age." Business Horizons (May-June 2006).
Principles of Business, 2006: The Haas School of Business Reader. Pearson, 2005. (Editor.)

Complete List

BSA, Northwestern University

MSA, Northwestern University

Awards:

Cheit Award for Excellence in Teaching, Weekend MBA Program, 2005
Lead author of The Masterbrand Mandate (John Wiley, 2000), recipient of the WPP Worldwide Atticus Grand Prix Award, 2001

Complete List

Selected Papers:

"Integrating Integrity into IMC." Journal of Integrated Marketing Communications (Winter 2009).
"Winning Back American Consumers." Peking University Business Review (March 2008).
"Cleaning Up Media Debris." brandchannel.com (February 2008).

Complete List

BA (1st Class Honors), University of New South Wales

PhD, Purdue University

Awards:

Best Paper Award, Finance & Treasury Association, 2001
Excellence for Outstanding Instructional Intervention, International Society for Performance Improvement, 2000

Complete List

Selected Papers:

"Technology Diffusion Through Effective Public Policy Communication," R&D Enterprise 1, no. 4 (July/August 1998).
"Building Customer Franchise: A Paradigm for Customer Partnering," Monash Mt. Eliza Business Review 1, no. 2 (July 1998).

Complete List