Marketing
Papers & Publications by
Florian Zettelmeyer
SELECTED PUBLICATIONS
- "Consumer Information and Discrimination: Does the Internet Affect the Pricing of New Cars to Women and Minorities?." (2003), Quantitative Marketing and Economics, Vol.1 (1), pp.65-92 (with Fiona Scott Morton and Jorge Silva Risso)
- "When good news about your rival is good for you: The effect of third-party information on the division of channel profits." (2002), Marketing Science, Vol. 21(3), pp.273-293 (with Greg Shaffer)
- "Internet Car Retailing." (2001), Journal of Industrial Economics, Vol. 49 (4), pp. 501-519 (with Fiona Scott Morton and Jorge Silva Risso)
- "Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels," (2000), Journal of Marketing Research, Vol. 37(3), pp. 292-308.
- "Brand Equity, Consumer Learning and Choice." (1998), Marketing Letters, Vol. 10(3) (with Tulin Erdem, Joffre Swait, Susan Broniarczyk, Dipankar Chakravarti, Jean-Noel Kapferer, Michael Keane, John Roberts, and Jan-Benedict Steenkamp).
- "Metrics to Evaluate R&D," with John R. Hauser, Research Technology Management, 1997, Vol. 40(4), pp. 32-38.
- "The Role of Inference in Context Effects: Inferring What You Want From What is Available," with Drazen Prelec and Birger Wernerfelt, Journal of Consumer Research, 1997, Vol. 24(1), pp. 118-125.
- "Testing Alternative Models of New Product Diffusion," with Paul Stoneman, in The Economics of Innovation and New Technology, 1993, Vol. 2, pp. 283-308.
- "The Effect of Information and Institutions on Price Negotiations: Evidence from Matched Survey and Auto Transaction Data." (12/2002) (with Fiona Scott Morton and Jorge Silva Risso), former title: "Do Internet Referral Services Provide More than Information?"
- "Cowboys or Cowards: Why are Internet Car Prices Lower?." (10/2002) (with Fiona Scott Morton and Jorge Silva Risso)
- "The Strategic Positioning of Store Brands in Retailer - Manufacturer Negotiation." (8/2001) (with Fiona Scott Morton)
- "Advertising in a Distribution Channel." (11/2002) (with Greg Shaffer)
- "Comparative Marketing Campaigns and and Retailer Participation."(11/2002) (with Greg Shaffer)
- "Internet Channel Conflict: Problems and Solutions." (10/2001) (with Eric Anderson and Duncan Simester)
- "The Strategic Use of Consumer Search Cost." (9/2000)
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