Marketing

Papers & Publications by
Rashi Glazer

SELECTED PAPERS & PUBLICATIONS

"Measuring the Knower: Towards a Theory of Knowledge Equity." California Management Review v40, n3 (Spring 1998):175-194, abstract
"Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice," Organizational Behavior & Human Decision Processes v67, n3 (Sep 1996):280-293, abstract.
The Marketing Information Revolution, ed. with Robert Blattberg and John Little, Cambridge, MA: Harvard Business School Press, 1994.
"Meaningful Brands from Meaningless Feature: The Dependence of Irrelevant Attributes," with G. Carpenter and K. Nakamoto, Journal of Marketing Research, August 1994, 339-350. Abstract.
"Marketing in Turbulent Environments: Decision Process and The Time-Value of Information," with A. Weiss, Journal of Marketing Research, November 1993, 509-521. Abstract.
"Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance," with J. Steckel and R. Winer, Management Science, 1992, 38, 212-226. Abstract.
"Marketing in and Information-Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 1991, 55, 1-19. Abstract
"Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity," with K. Nakamoto, Marketing Science, 1991, 10, 205-228. Abstract.

WORKING PAPERS

[Send comments to market@haas]

Links on these pages to commercial sites do not represent an endorsement by the University of California or its affiliates.