Marketing
Papers & Publications by
Teck Ho
SELECTED PUBLICATIONS
- Cohen, C., Ho, T-H, Ren, J. and Terwiesch, C. "Measuring Imputed Costs in Semiconductor Equipment Supply Chain," forthcoming, Management Science. PDF File
- Colin Camerer, Teck-Hua Ho, and Juin-Kuan Chong, "Models of Thinking, Learning, and Teaching in Games," AEA Papers and Proceedings, in press. Word File
- Ho, T-H. and Chong, J-K., "A Parsimonious Model of SKU Choice," Journal of Marketing Research, in press.
- Camerer, C. Ho, T-H., and Chong, J-K., "Sophisticated Learning and Strategic Teaching," Journal of Economic Theory, 104 (2002), 137-188.
- Ho, T-H., Savin, S. and Terwiesch, C., "Managing Demand and Sales Dynamics in Constrained New Product Diffusion," Management Science, 48:2 (2002), 187-206.
- Chong, J-K., Ho, T-H., and Tang, C., "A Modeling Framework for Category Assortment Planning," Manufacturing & Service Operations Management, 3:3 (2001), 191-210.
- Camerer, C. and Ho, T-H., "Experience-Weighted Attraction Learning in Normal Form Games," Econometricia, 67 (1999), 837-874.
- Bell, D., Ho, T-H., and Tang C., "Determining Where to Shop: Fixed and Variable Costs of Shopping," Journal of Marketing Research, 35 (1998), 352-369.
- Ho, T-H., Camerer, C., and Weigelt, K., "Iterated Dominance and Iterated Best Response in Experimental P-Beauty Contests," The American Economic Review, 88 (1998), 947-969.
- Ho, T-H., Tang, C., and Bell, D., "Rational Shopping Behavior and the Option Value of Variable Pricing," Management Science, 44 (1998), 145-160. [Lead Article]
- Cohen, M., Eliashberg, J., and Ho, T-H., "New Product Development: The Performance and Time-to-Market Tradeoff," Management Science, 42 (1996), 173-186.
- Camerer, C., Ho, T-H, and Chong, J-K. "Behavioral Game Theory: Thinking, Learning and Teaching," 2001. PDF File
- Ho, T-H. and K. Weigelt, "Trust Building Among Strangers," 2002.
- Ho, T-H., Camerer, C. and Chong, J-K. "Economic Value of EWA Lite: A Functional Theory of Learning in Games," 2002.
- Camerer, C., Ho, T-H, and Chong, J-K. "Strategic Teaching and Equilibrium Models in Repeated Trust and Entry Games," 2002
- Bradlow, E., Hu, Y. and Ho, T-H. "A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles," 2002. PDF File
- Camerer, C.F., Ho, T-H, Chong, J-K. "A Cognitive Hierarchy Theory of One-Shot Games," 2002. PDF File PPT File
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