Marketing Group
Innovative
We look beyond the status quo to examine how people make money differently, how they create value in fundamentally different ways from the past, and how they create new value to move their organizations forward.
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Vandita Lakhani (MBA 09)Associate Brand Manager, PepsiCo, Frito Lay |
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Taking her career from finance to brand management was a “drastic change” for Vandita Lakhani. The Berkeley-Haas marketing curriculum gave her a better sense of what brand management is all about.
“Haas fundamentally changed the way I think. I now look at problems, people, and situations from many different angles, and look beyond the ordinary for ways to create solutions. My biggest takeaway from Haas is that I am a much more strategic thinker.
“Professor Rashi Glazer’s core class was my first exposure to marketing. He framed the subject in a totally different way, especially for people who thought marketing wasn’t very important. He taught marketing as strategy, which had a big impact on a lot of my classmates and me.” |
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