Marketing
Papers & Publications by
Ganesh Iyer
SELECTED PUBLICATIONS- "Coordinating Channels Under Price and Non-Price Competition," 1998, Marketing Science, vol. 17, 4, pp. 338-355. Finalist, for John D.C Little Best Paper Award for 1998.
- "Markets for Product Modification Information," (with David Soberman), 2000, Marketing Science, vol 19, 3, pp.203-225, Winner, John D.C. Little Best Paper Award for 2000, Lead Article.
- "Consumer Addressability and Customized Pricing," (with Yuxin Chen), 2002, Marketing Science, vol. 21, 2, pp. 197-208. PDF File
- "Internet Shopping Agents: Virtual Colocation and Competition," (with Amit Pazgal), forthcoming in Marketing Science, 2002. PDF File
- "Price Competition Under Stockpiling and Flexible Consumption," (with David Bell and V. Padmanabhan), 2002, Journal of Marketing Research, vol. 39, August, pp. 292-303. PDF File
- "Referral Infomediaries," (with Yuxin Chen and V. Padmanabhan), 2002, Marketing Science, vol. 21, 4, pp. 23-45. PDF File
- "A Bargaining Theory of Distribution Channels," (with J. Miguel Villas-Boas), 2003, Journal of Marketing Research, v. 40, February, pp. 80-100.
- "To Price Discriminate or Not: The Choice of Station Type in Retail Gasoline Markets,", (with P.B. Seetharaman), 2003, Quantitative Marketing and Economics, v. 1, 2, pp. 155-178. PDF File
- "The Targeting of Advertising," 2002, with David Soberman and J. Miguel Villas-Boas.
- "Limited Memory and Market Competition," 2002, with Yuxin Chen and Amit Pazgal.
- "Selling Service Innovations in Differentiated Markets," 2001, with David Soberman.
- "Competition in Heterogeneous Markets: Theory and Evidence," 2001.
- "Demand Uncertainty, Product Life-Cycle and Channel Contracting," 2001, with V. Padmanabhan.
[Send comments to market@haas]
Links on these pages to commercial sites do not represent an endorsement by the University of California or its affiliates.
