Marketing
Papers & Publications by
Priya Raghubir
PUBLICATIONS
- Priya Raghubir (2006), "An information processing review of the subjective value of money and prices” Journal of Business Research, 59(10-11), October, 1053-1062
- Raghubir, Priya, and Eric Greenleaf (2006), "Ratios in Proportion: What should be the shape of the Package?” Journal of Marketing, 70(2), April, 95-107.
- Raghubir, Priya, and Ana Valenzuela (2006), “Center of Inattention: Position Biases in Decision Making”, Organizational Behavior and Human Decision Processes, 99(1), January, 66-80.
- Yang, Sha and Priya Raghubir (2006), “Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy”, Journal of Retailing, 81(4), 269-282.
- Menon, Geeta, and Priya Raghubir (2006), "When and Why is Ease-of-Retrieval Informative,", Memory and Cognition, 33(July), 5, 821-832.
- Raghubir, Priya, and Geeta Menon (2006), "Depressed or Just Blue? The Persuasive Effects of a Self-Diagnosis Inventory", Journal of Applied Social Psychology, 35(12), 2535-2559.
- Lin, Ying Ching, and Priya Raghubir (2006), “Gender differences in unrealistic optimism about marriage and divorce: Are men more optimistic and women more realistic?”, Personality and Social Psychology Bulletin, 31(2), February, 1-10.
- Raghubir, Priya (2005), “Framing a Price Bundle: The Case of Buy/ Get Offers,” Journal of Product and Brand Management: Special issue on Pricing, 14(3), June, 123-128.
- Raghubir, Priya, J. Jeffrey Inman, and Hans Grande (2004), "The Three Faces of Price Promotions: Economic, Informative and Affective," California Management Review, 46 (4), Summer, 1-19.
- Raghubir, Priya (2004) "Coupons in Context: Discounting Prices or Decreasing Sales?”, Journal of Retailing, 80(1), January, 1-12.
- Raghubir, Priya (2004) "Free Gift with Purchase: Promoting or Discounting the Brand?", Journal of Consumer Psychology, 14(1&2), January, 181-185.
- Lin, Chien-Huang, Ying Ching Lin and Priya Raghubir (2003) "The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias,", Advances in Consumer Research, Vol. 31, Barbara Kahn and Mary Frances Luce, Eds. Provo, UT: Association for Consumer Research.
- Lin, Ying Ching, Lin, Chien-Huang, and Priya Raghubir (2003), "Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?," Journal of Consumer Psychology, 13(4), October, 464-477.
- Menon, Geeta, and Priya Raghubir (2003), "Ease-of-Retrieval as an Automatic Input in Judgments: A Mere Accessibility Framework?," Journal of Consumer Research, 30 (2), September, 230-243.
- Raghubir, Priya, and Joydeep Srivastava (2002), "Effect of Face Value on Monetary Valuation in Foreign Currencies," Journal of Consumer Research, 29(3), December, 335-347.
- Srivastava, Joydeep, and Priya Raghubir (2002), "Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates," Journal of Consumer Psychology, 12(3), 253-264.
- Fitzsimons, Gavan, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya Chartrand, Joel Huber, Frank Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, and Nader Tavassoli (2002), “Non-Conscious Influences on Consumer Choice,” Marketing Letters, 13 (3), August, 269-269.
- Robert E. Krider, Priya Raghubir, and Aradhna Krishna (2001), "Pizzas: p or Square? Psychophysical Biases in Area Comparisons," Marketing Science, 20(4), Fall, 405-425.
- Raghubir, Priya and Geeta Menon (2001), "Framing Effects in Risk Perceptions of AIDS," Marketing Letters, 12 (May), 145-156.
- Raghubir, Priya, and Sanjiv R. Das (1999), "The Psychology of Financial Decision Making: A Case for Theory-Driven Experimental Inquiry," Financial Analysts Journal (Special Issue on Behavioral Finance), November, 56-80.
- Raghubir, Priya and Gita Venkataramani Johar (1999), "Hong Kong 1997 in Context," Public Opinion Quarterly, vol. 63, Winter, 543-565.
- Raghubir, Priya and Aradhna Krishna (1999), "Vital Dimensions: Biases in Volume Estimates," Journal of Marketing Research, Vol. XXXVI (August), 313-326.
- Raghubir, Priya and Kim P. Corfman (1999), "When do Price Promotions Affect Brand Evaluations?" Journal of Marketing Research, Vol. XXXVI (May), 211-222.
- Raghubir, Priya (1998), "Coupon Value: A Signal for Price?" Journal of Marketing Research, Vol. 35(3), August, 316-324.
- Raghubir, Priya, and Geeta Menon (1998), "AIDS and Me, Never the Twain Shall Meet: Factors Affecting Judgments of Risk," Journal of Consumer Research, 25(1), June, 52-63.
- Menon, Geeta, Priya Raghubir, and Norbert Schwarz (1997), "How Much Will I Spend? Factors affecting Consumers' Estimates of Future Expense," Journal of Consumer Psychology, Vol. 6 (2), 141-164.
- Krishna, Aradhna, and Priya Raghubir (1997), "The Effect of Euclidean Length Between the End-Points of a Line on Perceived Numerosity of the Line," Memory and Cognition, Vol. 25 (July), 492-507.
- Inman, J. Jeffrey, Anil C. Peter, and Priya Raghubir (1997), "Framing the Deal: The Role of Restrictions in Accentuating Deal Value," Journal of Consumer Research, Vol. 24, No: 1 (June), 68-79.
- Raghubir, Priya and Geeta Menon (1996), "Counterbiasing Methods for Asking Sensitive Questions: The Effects of Type of Referent and Frequency Wording," Psychology and Marketing, Vol. 13, Issue 7 (October), 633-652.
- Raghubir, Priya, and Aradhna Krishna (1996), "As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments," Journal of Consumer Research, Vol. 23, No: 1 (June), 26-39.
- Menon, Geeta, Priya Raghubir, and Norbert Schwarz (1995), "Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework," Journal of Consumer Research, Vol. 22, No: 2 (September), 212-228.
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