PROFILE: Rashi Glazer

	Rashi Glazer
	Professor Editor, Journal of Interactive Marketing
	Phone: (510) 642-2315 Fax: (510) 543-1420 Email: glazer@haas.berkeley.edu
	Office Hours: By appointment in F597.

EDUCATION

RESEARCH INTERESTS

TEACHING

BA 206 (Marketing Organization and Management) [Markstrat Materials], Spring 1999.
BA 264 (High Technology Marketing Management), Spring 1999.
Competitive Strategies for Service Businesses, November 2-4, 1998.
Marketing 2001, June 7-11, 1999.

SELECTED PAPERS & PUBLICATIONS

"Measuring the Knower: Towards a Theory of Knowledge Equity." California Management Review v40, n3 (Spring 1998):175-194, abstract
"Similarity in Context: Cognitive Representation and Violation of Preference and Perceptual Invariance in Consumer Choice," Organizational Behavior & Human Decision Processes v67, n3 (Sep 1996):280-293, abstract.
The Marketing Information Revolution, ed. with Robert Blattberg and John Little, Cambridge, MA: Harvard Business School Press, 1994.
"Meaningful Brands from Meaningless Feature: The Dependence of Irrelevant Attributes," with G. Carpenter and K. Nakamoto, Journal of Marketing Research, August 1994, 339-350. Abstract.
"Marketing in Turbulent Environments: Decision Process and The Time-Value of Information," with A. Weiss, Journal of Marketing Research, November 1993, 509-521. Abstract.
"Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance," with J. Steckel and R. Winer, Management Science, 1992, 38, 212-226. Abstract.
"Marketing in and Information-Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 1991, 55, 1-19. Abstract
"Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity," with K. Nakamoto, Marketing Science, 1991, 10, 205-228. Abstract.

WORKING PAPERS

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