PROFILE: Priya Raghubir

	Priya Raghubir
	Associate Professor PhD Field Advisor
	Phone: (510) 643-1899 Fax: (510) 643-1420 Email: raghubir@haas.berkeley.edu

EDUCATION

Ph.D., Marketing, New York University
M.B.A., Marketing and Finance, Indian Institute of Management, Ahmedabad
B.A., Economics, St. Stephen's College, Delhi University

RESEARCH INTERESTS

Consumer behavior and decision making in the context of price promotions.
Visual information processing.
Survey methods.
Behavioral finance.

TEACHING

MBA 261 (Marketing Research: Techniques and Data Analysis), Fall 2005. Course Syllabus.
BA 161 (Introduction to Marketing Research), Fall 2003.
BA 206 (Marketing Management), Spring 2002. Course Syllabus.

PUBLICATIONS

Priya Raghubir (2006), "An information processing review of the subjective value of money and prices” Journal of Business Research, 59(10-11), October, 1053-1062
Raghubir, Priya, and Eric Greenleaf (2006), "Ratios in Proportion: What should be the shape of the Package?” Journal of Marketing, 70(2), April, 95-107.
Raghubir, Priya, and Ana Valenzuela (2006), “Center of Inattention: Position Biases in Decision Making”, Organizational Behavior and Human Decision Processes, 99(1), January, 66-80.
Yang, Sha and Priya Raghubir (2006), “Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy”, Journal of Retailing, 81(4), 269-282.
Menon, Geeta, and Priya Raghubir (2006), "When and Why is Ease-of-Retrieval Informative,", Memory and Cognition, 33(July), 5, 821-832.
Raghubir, Priya, and Geeta Menon (2006), "Depressed or Just Blue? The Persuasive Effects of a Self-Diagnosis Inventory", Journal of Applied Social Psychology, 35(12), 2535-2559.
Lin, Ying Ching, and Priya Raghubir (2006), “Gender differences in unrealistic optimism about marriage and divorce: Are men more optimistic and women more realistic?”, Personality and Social Psychology Bulletin, 31(2), February, 1-10.
Raghubir, Priya (2005), “Framing a Price Bundle: The Case of Buy/ Get Offers,” Journal of Product and Brand Management: Special issue on Pricing, 14(3), June, 123-128.
Raghubir, Priya, J. Jeffrey Inman, and Hans Grande (2004), "The Three Faces of Price Promotions: Economic, Informative and Affective," California Management Review, 46 (4), Summer, 1-19.
Raghubir, Priya (2004) "Coupons in Context: Discounting Prices or Decreasing Sales?”, Journal of Retailing, 80(1), January, 1-12.
Raghubir, Priya (2004) "Free Gift with Purchase: Promoting or Discounting the Brand?", Journal of Consumer Psychology, 14(1&2), January, 181-185.
Lin, Chien-Huang, Ying Ching Lin and Priya Raghubir (2003) "The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias,", Advances in Consumer Research, Vol. 31, Barbara Kahn and Mary Frances Luce, Eds. Provo, UT: Association for Consumer Research.
Lin, Ying Ching, Lin, Chien-Huang, and Priya Raghubir (2003), "Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem: Why Self-Positivity?," Journal of Consumer Psychology, 13(4), October, 464-477.
Menon, Geeta, and Priya Raghubir (2003), "Ease-of-Retrieval as an Automatic Input in Judgments: A Mere Accessibility Framework?," Journal of Consumer Research, 30 (2), September, 230-243.
Raghubir, Priya, and Joydeep Srivastava (2002), "Effect of Face Value on Monetary Valuation in Foreign Currencies," Journal of Consumer Research, 29(3), December, 335-347.
Srivastava, Joydeep, and Priya Raghubir (2002), "Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates," Journal of Consumer Psychology, 12(3), 253-264.
Fitzsimons, Gavan, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya Chartrand, Joel Huber, Frank Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, and Nader Tavassoli (2002), “Non-Conscious Influences on Consumer Choice,” Marketing Letters, 13 (3), August, 269-269.
Robert E. Krider, Priya Raghubir, and Aradhna Krishna (2001), "Pizzas: p or Square? Psychophysical Biases in Area Comparisons," Marketing Science, 20(4), Fall, 405-425.
Raghubir, Priya and Geeta Menon (2001), "Framing Effects in Risk Perceptions of AIDS," Marketing Letters, 12 (May), 145-156.
Raghubir, Priya, and Sanjiv R. Das (1999), "The Psychology of Financial Decision Making: A Case for Theory-Driven Experimental Inquiry," Financial Analysts Journal (Special Issue on Behavioral Finance), November, 56-80.
Raghubir, Priya and Gita Venkataramani Johar (1999), "Hong Kong 1997 in Context," Public Opinion Quarterly, vol. 63, Winter, 543-565.
Raghubir, Priya and Aradhna Krishna (1999), "Vital Dimensions: Biases in Volume Estimates," Journal of Marketing Research, Vol. XXXVI (August), 313-326.
Raghubir, Priya and Kim P. Corfman (1999), "When do Price Promotions Affect Brand Evaluations?" Journal of Marketing Research, Vol. XXXVI (May), 211-222.
Raghubir, Priya (1998), "Coupon Value: A Signal for Price?" Journal of Marketing Research, Vol. 35(3), August, 316-324.
Raghubir, Priya, and Geeta Menon (1998), "AIDS and Me, Never the Twain Shall Meet: Factors Affecting Judgments of Risk," Journal of Consumer Research, 25(1), June, 52-63.
Menon, Geeta, Priya Raghubir, and Norbert Schwarz (1997), "How Much Will I Spend? Factors affecting Consumers' Estimates of Future Expense," Journal of Consumer Psychology, Vol. 6 (2), 141-164.
Krishna, Aradhna, and Priya Raghubir (1997), "The Effect of Euclidean Length Between the End-Points of a Line on Perceived Numerosity of the Line," Memory and Cognition, Vol. 25 (July), 492-507.
Inman, J. Jeffrey, Anil C. Peter, and Priya Raghubir (1997), "Framing the Deal: The Role of Restrictions in Accentuating Deal Value," Journal of Consumer Research, Vol. 24, No: 1 (June), 68-79.
Raghubir, Priya and Geeta Menon (1996), "Counterbiasing Methods for Asking Sensitive Questions: The Effects of Type of Referent and Frequency Wording," Psychology and Marketing, Vol. 13, Issue 7 (October), 633-652.
Raghubir, Priya, and Aradhna Krishna (1996), "As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments," Journal of Consumer Research, Vol. 23, No: 1 (June), 26-39.
Menon, Geeta, Priya Raghubir, and Norbert Schwarz (1995), "Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework," Journal of Consumer Research, Vol. 22, No: 2 (September), 212-228.

My curriculum vitae is available here.

Last updated on October 25, 2005.