Marketing

THE SHANSBY MARKETING SEMINAR SERIES
Fall 2009

Seminars are normally held on Friday from 4:00 to 5:30 p.m. in Cheit Hall-125.

September 4	"Organizing Products with Complements Versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preference" Kristin Diehl (University of Southern California)
September 11	"Standards, Attention and Hedonic Value" Carey Morewedge (Carnegie Mellon University)
September 18	"Preference Evolution in the South Korean Cigarette Market?" Sungho Park (Cornell University)
September 25	The Interpresonal Side of uncertainty: Exploring the Implications for Persuasion" Zak Tormala (Stanford University)
October 2	"How Prevalent is Wishful Thinking? Optimism and Pessimism in Subjective Probabilities" Joachim Vosgerau (Carnegie Mellon University)

October 9	"Affect-Gating in Sensory and Semantic Pathways" Dan King (University of Florida)
October 16	"Advertising and Market Share Dynamics" Minjung Park (University of Minnesota
October 23	"What Drives a Network? A Dynamic Game of Contribution Status and Reflection Effects" Vineet Kumar (Carnegie Mellon University)
October 30	"Overbidding in Auctions - Empirical Evidence and Theoretical Implications" Ulrike Malmendier (Berkeley)
November 6	"Understanding Anticipatory Time Perception in Consumers' Time-Related Decisions" B. Kyu Kim (University of Pennsylvania)
November 13	"Decision Interruption" Wendy Liu (UCLA)
November 20	"Targeting Ads to Context" Catherine Tucker (MIT)
December 4	Adam Szeidl (Berkeley)