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Details About Executive Summary Submission

Components of a Sample Executive Summary

I. Business Overview
  • Company description and business model
  • Value proposition- financial
  • Value proposition- social or environmental
  • Vision
  • Current status
II. The Market Opportunity (the problem, the pain)
  • Why is this such a great idea? Describe the pain, define the problem
  • Competitive analysis (how the problem is not being solved by them)
III. Market Solution
  • Product or service
  • How you will remove the pain, solve the problem
  • Unfair competitive advantages, Ability to create barriers to entry
IV. The Market
  • Identification of Customer
  • Industry analysis and forecast Get analogies (see EDGAR on the web www.freedgar.gov. Find a company in a similar space or with similar model and compare their growth rate, etc. to yours.)
V. Management Team
  • Founders and key management
  • Industry experience, Education
  • Board of advisors (Critical. Can augment team experience if needed)
  • Optional: Board of directors (3 required by law, usually not until first round of institutional funding in place)
VI. Financial and Social Impact Summary
    Narrative overview of financial summary
  • Outline overall financial model with basic projections
  • Discuss assumptions and capital requirements
    Narrative overview of social / environmental impact summary
  • Framework by which you are assessing your impact (see examples elsewhere on the Competition website)
  • Basic projections; Discuss assumptions and outcome measurements
    Funding request